Endorsed celebrity perfumes are hotter than ever.
Although fragrances do very well in the market, the addition of celebrity names carries sales even further.
As recently as 2004, the fragrance market was worth well over twenty-two billion dollars, just in America.
Using the name of a well-known celebrity behind their fragrance ensures that sales stay high.
Although the cost of celebrity perfumes and fragrances is often rather high, because it is hoped that they will sell well, much research and development is done on the fragrances.
Deciding whether or not it is worth spending money on a celebrity fragrance should come down to if the scent appeals to you, not whose name is on the bottle.
You should be aware when you decide to purchase a celebrity fragrance if you are doing it because you enjoy the aroma of the product.
You do not want to purchse perfumes just due to the marketing and a famous name.
Some of the fragrances endorsed by celebrity names are only special because of the name behind them.
The scent is in fact often fairly common with the only special element besides the name being the high price.
There are of course others, though, that have a very exclusive scent that was actually created at least in part by the celebrity endorsing the fragrance.
Before you decide to purchase a celebrity scent, take a look around to see what else is on the market that you might enjoy.
Perhaps there is a fragrance that you will like just as much that is not from a celebrity with a high cost attached.