Does a perfume ad work? Yes. Very Well.
The fragrance market often makes use of celebrity spokes models, as they are very popular with people.
There are times when the model used symbolizes what the perfume makers want the public to see.
For example, if a perfume is being created for teens, and the scent of the fragrance is very gentle and floral, the model used in the perfume ads is apt to be someone that appeals to teenagers.
Our sense of smell is of course strongly related as to whether someone likes a fragrance or not.
However, memory also plays a key role on fragrances we gravitate towards. A certain scent can take our mind back to places we have been before.
If the perfume ads we see for fragrances also invoke a certain memory of a pleasant time in our minds, without us even having smelled the fragrance, then the media is doing a wonderful job.
There have probably been times when you were watching television or reading a magazine and found yourself wishing you could enter into a scene that you are seeing.
It could be a picture of a resort vacation or a commercial for a winter ski trip.
By showing images such as these in advertisements, the media is interpreting what scent you will get from a certain fragrance that you purchase.
They penetrate our minds in a subconscious manner. These advertisements greatly influence our likes and dislikes but does a perfume ad work to make us buy the brand?
Some Of Today's Popular Perfume And Fragrance Designers Burberry - Cacharel - Calvin Klien - Clinque - Coty - Dior - Dolce and Gabanna - Elizabeth Arden -Escada Estee Lauder - Etro - Fendi - Giorgio Armani - Guerlain - Hugo Boss - Ralph Lauren